Wednesday 21 January 2009

What next, Jessops?!

I've just read on the Amateur Photographer website that the UK camera retailer Jessops has stopped stocking Pentax cameras and they're quoting customer needs in relation to prices. If people don't want Pentax cameras, so be it. Don't clog up your shelves with the stuff. Limit their choice to what they buy to what you want to sell them. If they don't see the cameras, they might never ask for them. Hey, wouldn't it be a good business plan to make a list of, say, your 10 best-selling products in each category and then drop all other items further down the line so you can concentrate on them. And as they're your best sellers, you can bulk-buy from the manufacturer with a great big whopping discount, lower your prices to the customers even further and before you know it, you're singing and dancing all the way to the bank. Not a bad business strategy if you're a web-based retailer specialising in best-sellers and discounts. Certainly a bad idea if you have zillions of stores dotted across the country. Now, let's make a list of your 10 best-selling retail outlets.

(NB: I think Pentax are a great photographic camera manufacturer.)

1 comment:

  1. I had, and still own (but don't use) a pentax k1000, fully manual, 35mm, with a cracking 50mm f1.4 lens... great cameras, I never really liked jessops anyway, this just shows why I guess..

    D

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